2025

Details

Crocs wanted to enhance the online shopping experience by improving product discoverability and increasing conversions.

The key challenges included:

  • High Zero-Result Searches: Customers frequently encountered irrelevant or no search results.

  • Low Search-to-Conversion Rate: Shoppers were dropping off without making purchases.

  • Inefficient Search Functionality: The existing search engine did not understand shopper intent effectively.

2025

Details

Crocs wanted to enhance the online shopping experience by improving product discoverability and increasing conversions.

The key challenges included:

  • High Zero-Result Searches: Customers frequently encountered irrelevant or no search results.

  • Low Search-to-Conversion Rate: Shoppers were dropping off without making purchases.

  • Inefficient Search Functionality: The existing search engine did not understand shopper intent effectively.

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Objective

To address these challenges, Unbxd implemented an AI-powered Product Discovery Platform that optimized search and browsing experiences. The solution included:

  • AI-driven Site Search: Contextually relevant search results that understand user intent.

  • Zero-Result Reduction: Smart algorithms that minimize no-result searches.

  • Personalized Product Recommendations: AI-powered suggestions to increase engagement.

  • Dynamic Merchandising: Intelligent ranking of products to enhance visibility.


Objective

To address these challenges, Unbxd implemented an AI-powered Product Discovery Platform that optimized search and browsing experiences. The solution included:

  • AI-driven Site Search: Contextually relevant search results that understand user intent.

  • Zero-Result Reduction: Smart algorithms that minimize no-result searches.

  • Personalized Product Recommendations: AI-powered suggestions to increase engagement.

  • Dynamic Merchandising: Intelligent ranking of products to enhance visibility.


Solution

By leveraging Unbxd’s AI-driven search and merchandising solutions, Crocs transformed its online shopping experience, making product discovery more intuitive and seamless for customers. The implementation of contextually relevant search results and intelligent product ranking ensured that shoppers found what they were looking for faster, reducing friction in the buying journey.

With fewer zero-result searches, customers were more likely to stay engaged, explore more products, and complete their purchases, ultimately leading to a significant increase in revenue per session. The personalization capabilities of Unbxd also enhanced user experience, providing tailored recommendations that improved customer satisfaction and brand loyalty.

By adopting AI-powered search optimization and dynamic merchandising, Crocs successfully increased conversions, streamlined navigation, and delivered a more engaging shopping journey—all within just 25 days of implementation.

Solution

By leveraging Unbxd’s AI-driven search and merchandising solutions, Crocs transformed its online shopping experience, making product discovery more intuitive and seamless for customers. The implementation of contextually relevant search results and intelligent product ranking ensured that shoppers found what they were looking for faster, reducing friction in the buying journey.

With fewer zero-result searches, customers were more likely to stay engaged, explore more products, and complete their purchases, ultimately leading to a significant increase in revenue per session. The personalization capabilities of Unbxd also enhanced user experience, providing tailored recommendations that improved customer satisfaction and brand loyalty.

By adopting AI-powered search optimization and dynamic merchandising, Crocs successfully increased conversions, streamlined navigation, and delivered a more engaging shopping journey—all within just 25 days of implementation.

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Result

78% Reduction

Conversion Increase

25% Per Session

Revenue Increase

With Unbxd’s advanced AI capabilities, Crocs achieved:

78% reduction in zero-result searches
25% increase in revenue per session
17.8% uplift in search conversions
Seamless go-live in just 25 daysConversion rates improved by 35%, reflecting increased sales and customer retention.

Result

78% Reduction

Conversion Increase

25% Per Session

Revenue Increase

With Unbxd’s advanced AI capabilities, Crocs achieved:

78% reduction in zero-result searches
25% increase in revenue per session
17.8% uplift in search conversions
Seamless go-live in just 25 daysConversion rates improved by 35%, reflecting increased sales and customer retention.